Billboard Advertising Agencies
Billy OOH Management System is a ready Nubalink product built specifically for billboard advertising agencies. It brings company-owned and partner billboard inventory, availability, reservations, campaign allocations, contracts, legal records, financial events, percentages, and operational reporting into one controlled system.
Recommended stack
Best-fit solutions
Choose the right mix of ERP, automation, and custom systems based on your operating model.
Billy OOH Management System
Built for billboard advertising agencies
A billboard operations platform for managing owned and partner inventory, availability, reservations, allocations, contracts, legal records, financial events, revenue shares, and operational reporting in one system.
Purchasing client
The product is complete and was purchased by Saray Vera Advertising Agency.
Owned and partner billboard inventory
Availability, reservations, and campaign allocation
Contracts, legal records, and document workflows
Income, expenses, percentages, and partner shares
Locations, contacts, calendars, alerts, and reporting
Product interface
One view across billboard operations and financial control
These live-product screenshots retain the earlier development label, Branda. The product is now named Billy OOH Management System.
Pain and leakage
Where margin, time, and visibility usually break down
Core pain points
Billboard availability is tracked across spreadsheets, chats, and individual team members.
Reservations and campaign allocations can overlap when inventory status is not updated centrally.
Contracts, legal documents, payment events, and location records are separated from the operational schedule.
Owned inventory and partner inventory require different percentage, revenue-share, and settlement logic.
Where money leaks
Unclear availability creates missed bookings, conflicts, and preventable idle inventory.
Manual partner-share calculations increase reconciliation effort and financial risk.
Late contract or payment follow-up weakens cash-flow visibility.
Fragmented records make it difficult to see the complete commercial history of each billboard location.
Business impact
What better systems should change in this industry
Controlled inventory
See owned and partner billboards, locations, availability, status, and commercial history in one place.
Cleaner commercial flow
Connect reservations, allocations, contracts, documents, payments, and partner percentages.
Faster decisions
Use calendars, alerts, financial dashboards, and reports to act on current operating data.
Delivery approach
How we scope, design, and roll out the system
Phase 1
Inventory setup
Structure locations, billboards, ownership models, partner relationships, availability rules, and required records.
Phase 2
Commercial workflow
Configure reservations, campaign allocations, contacts, contracts, documents, and approval steps.
Phase 3
Financial model
Set up income and expense events, percentages, partner shares, payment schedules, and reporting logic.
Phase 4
Migration and rollout
Import agreed records, validate workflows with operating teams, and launch with role-based access.
Phase 5
Support and evolution
Stabilize adoption, refine reporting, and extend the product around verified agency requirements.
Data and ROI
Reporting logic, ROI levers, and next steps
Insight layer
ROI levers
Next step
Get a practical rollout recommendation
We can identify leakage points, define measurable KPIs, and recommend the right implementation path for your industry context.
FAQ
Frequently Asked Questions
The practical questions teams usually ask before moving forward.
What is Billy OOH Management System?
Billy is Nubalink's ready operations product for billboard advertising agencies. It centralizes billboard inventory, availability, reservations, allocations, contracts, legal records, financials, percentages, and reporting.
Can the system manage both agency-owned and partner billboards?
Yes. Billy distinguishes owned inventory from billboards managed through partnerships, including the related allocation, percentage, revenue-share, and settlement logic.
Does it connect reservations with contracts and financial records?
Yes. Reservations and allocations can be connected to locations, contacts, contract records, documents, income and expense events, payment schedules, and operational status.
Is Billy already operational?
Yes. The product is complete and was purchased by Saray Vera Advertising Agency.
Can Nubalink adapt the product to an agency's workflow?
Yes. Rollout starts by mapping inventory, ownership structures, approval rules, commercial documents, financial participation, and reporting needs so the configured product reflects the agency's operating model.